Global Marketing in Latin American Markets

Leave a Review

Location

Mexico
- Mexico City

Term

Summer

Subject Areas

View Other Details

Program Details

Program Type

Direct Enrollment

Degree Level

Bachelors Masters

Language

English

Pricing

Starting Price

1245

Price Details

Application fee (non-refundable): $45 USD
Program fee (3-week modality): $1,200 USD
Program fee (5-week modality): $2,650 USD (includes accommodation and additional meals during the study trip)

What's Included

Activities Classes Some Meals Transportation Travel Insurance Wifi

What's Not Included

Accommodation Airfare Visa

Last Updated: Dec 12, 2022

Wish List

0 travelers are looking at this program

About Program

The course goal is to understand the new tools of global marketing in the regional market Latin America, which is divided into different sub markets. The pandemic and the Ukraine conflict have spinned the global marketing into a new era where the global market has to be analyzed with a local perspective.

Geopolitics and geoeconomics are the main factors that move global marketing. In LATAM, however, politics has an even higher impact on its framework. The course will analyze important particularities and parameters of global marketing within this relevant market.

This course is designed at graduate level. Undergraduate students may be admitted upon request.

Syllabus:
1.Geopolitics. Definition and application to the LATAM market
2.Geoeconomics. Meaning and understanding through the LATAM perspective
3.Diplomacy and international marketing in LATAM
4.Politics. Analysis of political governments in the LATAM market
5.LATAM global environment. Indicators
6.Final Project

Request Info

Video and Photos

View All Photos

Program Highlights

Study at one of Mexico's most prestigious universities
International teaching staff
Mixed groups with Mexican and international students
Cultural program and international networking
Optional extension: choose between a 3-week and a 5-week modality

Related Programs

Program Reviews

Looks like there aren't any reviews yet for this program. Leave a Review

Questions & Answers

About Universidad Iberoamericana

Universidad Iberoamericana ("Iberoamericana University"' or just "IBERO") is considered one of Mexico's most prestigious universities, distinguished by high academic standards and a strong social commitment. The Mexico City campus, located within the Santa Fe business district (western part of town), hosts approximately 12,000 students. IBERO ranks...